The Monterrey, Mexico-based production trio 3Ball MTY was featured in the New York Times last week for topping the Billboard Latin charts, where their album, Inténtalo, is currently holding steady right below the latest album from Aventura superstar Romeo Santos. That 3Ball MTY is in the charts at all is significant: an album produced by under-22s Erick Rincon, DJ Otto and Sheeqo Beat, it purveys a very young and somewhat marginal (though increasingly less so) style of Mexican rave music called tribal guarachero, which is essentially very fast, syncopated dance beats weaved in with banda samples and other traditional Mexican sounds. (Outre Latin DJs in New York first heard about it when Jean Bernabe took a trip to Distrito Federal in 2008, during tribal's zygote era, and uncovered a bootleg at a "flea market/garage sale.")
The Latin pop charts generally tend to be very conservative, both musically and politically (uh, why was Gloria Estefan the first woman ever to debut at number one in 2011??) and more adventurous Latin DJs and musicians tend to grouse about the archaicness of Latin majors, so hopefully this is some kind of game changer. At the very least, it feels like a moment of musical revolution for the Latin youth movement (which happens to coincide with North America’s newfound appetite for raves).
As ever, if you want to hear 3Ball MTY and the latest in tribal guarachero (and many other up-to-the-minute Latin sounds), tune in to Universópolis every Saturday at 4pm ET. This week, Julianne's got a guest in Poirier. Listen live!