When she's not busy capturing couture cover space
with modern pop's reigning champs, Grimes
and Charli XCX
, the third in this viciously awesome trifecta hangs with Shirley Manson
, Terry Richardson
and Dev Hynes (aka Blood Orange)
. So scratch that whole "when she's not busy" noise, 'cause Sky Ferreira
is everywhere, anywhere, and to her, Everything is Embarrassing.
The young Cali-bred singer and songwriter has one EP to her credit with another, Ghost, due out on October 2 before the eagerly anticipated I'm Not Alright LP will see a release later this year. Among these official releases, Ferreira has outed a number of hype cuts and promo efforts, many of which find themselves in our earholes more often than not. Today's track in question is Everything is Embarrassing, a slow pop cut which features some down-pitched vocal assistance from the aforementioned Hynes. Sky sent out this new streamer nearly two weeks ago, giving us plenty of time to run it through the speakers since posted on August 31; and we've run it though... countless times, making it one that's at the top of our iTunes' "most played".
The song wavers between the strong and self-sufficient Sky we see in her online presence and a vulnerable young gal who's just looking to duck some cover. Nice parallels here and the duplicitous feelings experienced make us feel tense, anxious, uneasy and excited, all the while having us wanting to hear more.